The person behind the studio.
Our story
Steele Innovations started with a simple belief: every brand, no matter its size, has a story worth telling well. Rachel Steele built the studio on that idea, and it still runs the same way today — treat every client's business like it's our own.
With more than 20 years of combined experience across the team, we work in branding, website development, social strategy, SEO, and public relations. What started close to home has grown into a roster of 60+ companies across the U.S., Canada, the U.S. Virgin Islands, and the British Virgin Islands.
We're a small, female-owned team by design — small enough that no project gets handed off and lost, and experienced enough to run branding, web, and campaigns without missing the details that make a brand feel considered rather than generic.
"We prioritize relationships — and we believe every brand has a story worth telling."
How we work
The habits that hold across every engagement, big or small.
In their words
A few of the businesses we've worked alongside.